We’re delighted that our goal based investment portfolios have reached their three year anniversary.
Goals-based investing is an approach which aims to help people meet their personal and lifestyle goals, whatever they may be, in a straightforward and simple way. It does this by placing people’s goals right at the center of the advice process and aims to build investment products that do the same.
The goals-based approach represents a real shift in the way financial advice is given and the way investment solutions are designed, turning the traditional approach on its head.
The success of these portfolios so far is, we believe, down to the approach we have at Hartsfield to investing, which has brought rewards for our clients.
We oversee a rigorous fund due diligence process to determine fund selection, and this due diligence is dynamic and ongoing as we monitor selected investments continually.
As a company, we are completely independent and have no bias towards any investment house, which means we can consider a very wide range of funds for inclusion in each asset class.
We maintain a tight shortlist of approved funds, reflecting our faith in these fund managers. Managing downside risk is crucial to us, as is examining the portfolio skill of the managers – we rank funds according to key ratios and our proprietary investment research methodology.
Our robust investment process has not changed and is proven over time – we don’t go in for chopping and changing and following the herd. We seek to produce superior risk adjusted returns over the long-term and give credence to ‘fads’. This also means we avoid ‘market noise’ and making kneejerk reactions based on news or major market events.
Finally, we embrace behavioural economics and our portfolios are constructed with these principles in mind.
If you would like to chat further about our GBIs, or investments in general, the experienced team here at Hartsfield can help. Please get in touch.